Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue properties on the globe. Its world success wasn't crafted by regular marketing or mainstream trends, but via a Daring philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional strategy became the muse for CDG’s around the world expansion.
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CDG gained Global attention by presenting apparel that turned down traditional Concepts of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide fashion editors and consumers early from the 1980s.
This worldwide visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media coverage juxtaposed illustrations or photos of the gathering with visuals taken at Auschwitz focus camp, and the controversy obtained Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a corporation in 1973. The model's title was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", especially from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").
The 2006 autumn/Winter season assortment dealt with the concept of your persona,[fifteen] the other ways to present one's self to the whole world. Fusing customized menswear with feminine factors including corsets and flower printed dress fabrics, Persona was A different assortment that combined the feminine with the masculine.
CDG designed a strong distribution system by inserting its merchandise in leading luxurious stores like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model entry to elite prospects globally even though preserving its inventive integrity.
In 2017, the corporate launched a different fragrance, Concrete, and marked its launch while in the US having a evening meal curated from the artist and chef, Laila Gohar.
Just about every retailer was built as an artistic space, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail encounter.
Along with the rise of online shopping, CDG expanded its get to by offering collections by means of Formal and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the model’s id, creating items similar to the Participate in Heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor grew to become One of the more recognized sneaker collaborations on earth, supporting CDG access world mainstream visibility while staying accurate to its edgy creativity.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical displays, usually far more like art installations than trend displays attained throughout the world media coverage, reinforcing the brand's track record for groundbreaking creativity.
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The company also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on earth of perfume and aligned Using the styles Comme Des Garcons of its clothes.[6]